There is a growing demand for sustainable fish and seafood on the part of consumers. Providing sustainable products allows you to exploit a valuable marketing opportunity.
Can you answer questions from customers about where your fish and seafood products come from and whether they were fished sustainably? When they come to you for advice, be prepared to help them choose a product from sustainable sources. If in doubt, consult your suppliers or a seafood guide.
Many labels exist for fish and seafood products. Are you aware of the difference between them? Get to know the labels and add certified products to your product range.
Try offering your customers something different for a change. Many buy the same products out of habit and welcome the opportunity to try something new. Less-known fish species are unlikely to be overfished or endangered. Your customers will appreciate the advice if you can also offer them tips on how to prepare the fish in a recipe.
Many well-known retailers are already taking the lead in promoting sustainable seafood policies. This is a valuable marketing opportunity, very much in tune with the concerns of European consumers today.